An Exploratory Study of Extreme Couponing

Abstract

Using a convenience sample (n=309) consisting of members of the social couponing website “A Full Cup” (www.afullcup.com ), the purpose of this study is to report the opinions of coupon users on the concept of extreme couponing. While some have been intrigued and increasingly attracted to couponing by the buzz created by the TLC show “Extreme Couponing,” it has become clear that many longtime coupon users are less than enthusiastic about the concept.