Abstract
… —influencer marketing requires different muscles depending on the circumstance. … influencer collaborations do not stop with B2C companies, because there are situations when B2B …
Cite
CITATION STYLE
APA
Backaler, J. (2018). Engage Influencers: Developing an Effective Outreach Strategy. In Digital Influence (pp. 103–117). Springer International Publishing. https://doi.org/10.1007/978-3-319-78396-3_8
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