Research on the network marketing of agricultural products

Abstract

Along with the application and development of E-commerce in all sectors of the society, the agricultural development in China has entered into a new era. The appearance of network marketing of agricultural products will inevitably bring along with a glittering array of opportunities, which has a significant meaning for promoting the agricultural marketing. Network marketing of agricultural products is established based on the internet, aiming to carry out marketing campaign with its characteristics, which can greatly decrease the cost of selling agricultural products, effectively enhance product competitiveness and raise the income of farmers. Under the new environment of China's entering into WTO, ecommerce has become an effective method for agricultural products to improve the international competitiveness, which is also beneficial to construct new countryside, increase income for farmers and at the same time to build a modernized countryside.