Implementation of customer segmentation using integrated approach

Abstract

Customer segmentation and pattern extraction is one of the key aspects of business decision support system. In order to grow the business intelligently in competitive market, identification of potential customer should be done timely. This paper proposes an integrated novel approach for determining target customers using predictive model and also discover their associative buying patterns using Apriori algorithm. After identification of targeted customers and their associative buying pattern, the business managers take the strategic profitable decisions accordingly.