Training for Media and Public Relations: Challenges of the Modernization Era

Abstract

The article analyzes the key tasks of training specialists in the field of communication. The authors consider the results of research in the professional environment and among students, analyze the possibilities of digital technologies in the development of the specialty. The result of the article is a comprehensive model of digital resource aimed at improving the quality of information interaction between public relations and media communications, expanding the knowledge and skills of communicators, the formation of an information base and professional community for the development of specialists in the field of communications, increasing the efficiency of their activities, increasing public importance and relevance of the profession in the new conditions of the digital economy.