MARKETING STRATEGY OF QUALITY MANAGEMENT DURING REORGANIZATION OF REGIONAL UNIVERSITIES IN THE PROCESS OF MODERNIZATION OF EDUCATION IN THE CONDITIONS OF REGION’S TRANSITION TO INDUSTRY 4.0

Abstract

The purpose of the research is to study the modern Russian practice of quality management during reorganization of regional universities in the process of modernization of education in the conditions of region ’s transition to Industry 4.0 and to develop a marketing strategy of quality management during this reorganization, which would allow improving the existing practice and ensuring the quick transition of Russia’s regions to Industry 4.0. In order to determine the consequences of reorganization of regional universities in this process of modernization of education in Russia’s regions, the authors use a specially developed method, as well as the methods of trend, correlation, and factor analysis. As a result it is substantiated that the issues of marketing management of quality during reorganization of regional universities in the process of their modernization in modern Russia are not studied sufficiently - which hinders the transition of regions to Industry 4.0. This is proved by reduction of the number of universities (tendency of monopolization of the regional markets of educational services) and growth of the volume of state financing of reorganized (regional flagship) universities during insignificant implementation of the leading digital technologies and insufficient training of digital personnel for Russia’s regions. It is shown that marketing management stimulates the increase of quality of education in the process of universities’ reorganization. The authors develop a marketing strategy of quality management during reorganization of regional universities in mentioned process.