Identification of Best Indian Entry–Level Segment SUV through TOPSIS Method

Abstract

Every car owner wants comfort, power, and efficiency with his/her car. As per the latest trend in the Indian automobile sector, buyers are more interested in SUV (Sport Utility Vehicle) or Micro SUV cars due to several reasons. It’s observed that while driving a car, it is advantages if the driver sits at a higher height as compared with hatchback & sedan cars. This is one of the most common reasons for the increasing popularity of SUVs in India nowadays. Due to these reasons more and more companies are launching new cars in this segment to attract their buyers. On the one hand, customers are having many options to compare but on another hand, they are perplexed to determine which SUV is best for them as per their requirements, purpose & budget. In such a situation, buyers may look for the TOPSIS method which is a selection procedure technique. TOPSIS is based on the concept that the chosen alternative should have the shortest geometric distance from the positive ideal solution (PIS) and the longest geometric distance from the negative ideal solution (NIS). In this paper some SUV cars are considered with different attributes and the TOPSIS method is applied to determine the best car for the buyer.