The Impact of Digital Transformation on the Company's Financial Growth

Abstract

The article substantiates the relevance of scientific understanding of those changes in the activities of companies that are observed during the development and application of digital technologies. The article highlights the positions of dialectical logic, explains the reasons for the transformation processes in the digital age, in accordance with which today the conditions for the activities of companies are changing. It is clear that the digital transformation includes purchases, sales, management of logistics, expenses, promotion of advertising, production. An model for maximizing profits for an enterprise using the apparatus of fuzzy sets is constructed, parameters that affect profit are determined..