Abstract
High interest rates and inflation, combined with deregulation of the transportation industry, have significantly affected the environment within which channel decisions are conceived and implemented. In this article, freight consolidation is presented as a strategic response to these environmental disturbances.
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APA
Jackson, G. C., & Morgan, F. W. (2015). Freight Consolidation Strategies for Channel Management: A Response to Environmental Change. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 11–14). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_3
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