The Influence of Service Quality, and Product Quality on the Decision to Purchase Gota Water in Dili

Abstract

This research aims to analyze the influence of service quality and product quality on purchasing decisions for Gota Dili drinking water. The population in this study were para countless customers of Gota Drinking Water products. The number of samples in this study was 80 respondents using sampling techniquespurposive sampling. Technique data collection using observation, questionnaires, documentation and literature study. Technique Data analysis in this research used SPSS. The research results show that quality service has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and service quality and Product quality simultaneously influences purchasing decisions for Gota drinking water.