Application of Search Engine Optimization in the College's Official Website from the Perspective of Website Diagnosis

Abstract

The official website is a window for the school to publicize and a "business card"that reflects the strength of running a school. Use relevant tools to diagnose the official website of Hainan College of Software Technology, and propose internal and external optimization suggestions to improve the website's inclusion, ranking and traffic in search engines. This is of great significance for school brand building and website enrollment consultation.