Digital Campaign to Increase Urban Political Participation (Study on the 2020 Pilkada in Depok City)

Abstract

The direct election of 2020 is the most interesting regional election as well as a testing ground for digital campaigns because it was carried out in the era of the pandemic. Although the digital campaign is not carried out in absolute terms, its influence on increasing the political participation of Depok City is quite large, the figure increased by 6.64% from the previous 56.15% to 62.79%. This increase has never occurred in the last 10 years since the direct elections were held in Indonesia. From the results of a survey on the reasons for their participation, it can be seen that more than 40% of Depok residents know about the pilkada and its candidates from the internet and digital campaigns, and the rest know from billboards and other campaign media, and more than 30% of respondents are interested in candidate campaigns in Indonesia. Internet.