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Shaping City Brand Ambassadoship Behavior Through City Green Resource Brand

  • Rahimah A
Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020) (2021) 191
DOI: 10.2991/aebmr.k.210928.011
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Abstract

Applying self-congruity theory, this research investigates how city green resource brands influence residents’ city ambassadorship behavior under the contingent condition of apathy. By …

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APA

Rahimah, A. (2021). Shaping City Brand Ambassadoship Behavior Through City Green Resource Brand. In Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020) (Vol. 191). Atlantis Press. https://doi.org/10.2991/aebmr.k.210928.011

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