Abstract
The aim of this Chapter is to clarify that internationalisation is not always driven by the desire to enhance sales, but that the motives for internationalisation can be manifold, with major consequences for market entry strategies, the coordination of international subsidiaries, country selection, organisation, etc.
Cite
CITATION STYLE
APA
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Motives for Internationalisation. In Strategic International Management (pp. 75–98). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-07884-3_4
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