Analysis of Internationalization Strategy of Mobile Phone Brand Under the Background of Economic Globalization -- Taking Apple and Huawei as Examples

Abstract

In recent years, the domestic mobile phone market has gradually become saturated. In the context of economic globalization, developing countries and emerging economies have great potential in the mobile phone market. This paper will analyze the internationalization strategy of domestic mobile phone brands. Taking apple and Huawei as examples, this paper compares and analyzes the different strategies adopted by the two brands in the process of internationalization. Domestic brands should carry out reasonable market positioning in combination with the target market environment, select appropriate market entry mode in combination with their own situation, pay attention to online and offline sales channels, choose appropriate ways to increase product publicity and promotion, pay attention to market changes and adjust strategies in time.