The effect of using social media to enterpreneurial interest in airlangga university students: Case in management students at faculty of economic and business

Abstract

The presence of the internet has given in a revolutionary change in the way of everyday life and human activity. Through the internet, everyone can access to the globalized world to obtain various information they need in all her daily needs. Amid rampant internet users from year to year, more businesses that have been pioneered through social media. The purpose of this research is to find out the influence of social media usage to entrepreneurial interest in Management student at Faculty of Economic and Business Airlangga University. This research uses a quantitative approach. The population in this research is university students of Economic and Business faculty. The sample are 160 respondents conducted by purposive sampling technique. The data was collected by questionnaires. Statistic descriptive was used to analyze the data. The results showed a significant degree of influence between the use of social media to the entrepreneurial interest with value of tcount as 6,494 and the signification of value are0,000. The using of social media gives influence of 21.1% on the entrepreneurial interest and this includes the low category.