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Antecedents of brand love: a research on bank customers

  • Yildirim Kutbay A
  • Dogan O
  • Kulahli A
  • et al.
Pressacademia (2017) 3(1) 609-619
DOI: 10.17261/pressacademia.2017.637
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Abstract

… The aim of this study in this direction is to determine the possible effects of the variables such as experience period, consumer trust, costumer satisfaction and brand novelty in the banking sector, in which there is an intense competition, on brand love. The study was conducted …

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APA

Yildirim Kutbay, A., Dogan, O., Kulahli, A., & Ozbek, V. (2017). Antecedents of brand love: a research on bank customers. Pressacademia, 3(1), 609–619. https://doi.org/10.17261/pressacademia.2017.637

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