The Implementation of Engineering Sciences using Matrix Method for Cultural Heritage Assets

Abstract

One of several forms of implementation of engineering knowledge is the matrix method, one of them Market Appeal-Robusticity Matrix method. With this matrix the research conducted is (1) evaluating Minangkabau cultural heritage assets in Tanah Datar District in terms of their uniqueness and importance as tourist attraction assets, and (2) Evaluating Minangkabau cultural heritage assets in terms of the quality and current state of Cultural Heritage Tourism in Tanah Datar District. Furthermore, the Market Appeal-Robusticity Matrix method has been used to assess cultural heritage assets in Tanah Datar. Then for further information, in addition to direct observation, obtained from the tourism sector, travel agents, government, asset owners, and conservation specialists for questionnaires and interviews. The results of this research indicate Batu Angkek-Angkek and Istano Basa Pagaruyung, Sari Tabek Hall, Rao-Rao Mosque, Tuo Kampai Nan Panjang House, and Batu Basurek achieved the highest scores. Therefore, one of the implications of this research is the proposition of specific steps to improve the image of tourism products including the formulation of policies and management for the government, asset owners, and the community of Tanah Datar District with the aim of preserving these cultural heritage assets, so that this potential remains and able to become an economic resource, and also to position assets as a unique tourist product location for both this area and Indonesia.