Abstract
Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising.
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CITATION STYLE
APA
De-La-Cuadra-De-Colmenares, E., López-De-Solís, I., & Nuño-Moral, M. V. (2014). Uso de imágenes de archivo en publicidad audiovisual: estudio de casos. Profesional de La Informacion, 23(1), 26–35. https://doi.org/10.3145/epi.2014.ene.03
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