The Effect of Influencer Attributes on Purchase Intention Mediated by Trustworthiness on Skintific Products in Padang City

Abstract

This research is a quantitative research using quasi-experimental design. Before receiving treatment, the This study aims to determine the Influence of Influencer Attributes on Purchase Intention Mediated by Trustworthiness on Skintific Products in Padang City. The population of this study is users of Skintific Products in Padang City. This study involved 110 respondents as samples. Data collection was carried out by distributing online questionnaires, and the data was processed using SmartPLS software. The findings of this study indicate that (1) There is a positive and significant influence between Influencer Attributes on Trustworthiness, (2) There is a positive and significant influence between Influencer Attributes on Purchase Intention, (3) There is a positive and significant influence between Trustworthiness on Purchase Intention, (4) Trustworthiness is able to mediate Influencer Attributes on Purchase Intention.