Some heuristics for digital business model configuration

Abstract

This paper presents a summary of ongoing research with regard to the reconfiguration of business models with the help of digital technologies. Based in Amit and Zott’s seminal notion of a business model, studies of a large set of digital business models have uncovered a set of dimensions that when reconfigured with the help of digital technologies may produce successful digital businesses. These dimensions are a business model’s outputs, activities, actors, transaction mechanism and governance, and may be regarded as a set of heuristics to guide managers’ business development efforts into the digital world.