Komunikasi Tradisi dalam Kepengarangan Hikayat Pelanduk Jenaka

Abstract

This article discusses the traditional communication in Malay manuscript authorship based on the Hikayat Pelanduk Jenaka (Cod. Or. 1932). The process of traditional communication was analysed using content analysis methods and qualitative research techniques based on the R.Lina model: Two-way Planned Communication (RL: KDHT) (2013). The current analysis demonstrates the uniqueness of traditional communication in the authorship of Malay traditional manuscript in terms of the relationship between its author and God, individuality, society and nature. This article argues that the traditional Malay manuscript is able to generate a message that is entertaining and informative for readers.