Integration of artificial intelligence into traditional graphic designer software products - a relief and a challenge

Abstract

The article presents the results of a study conducted on the features of the integrated AI, Adobe Firefly, in three established professional Adobe graphic design software products - Photoshop, Illustrator and InDesign. Based on publicly published reviews, video documentation and opinions of users of the programs, in their capacity as graphic designers or established persons in the field of technology journalism, the key functions and tools with AI in the three software are presented. Attention is paid to the importance of the prompt for achieving a quick and quality result. Adobe's guidelines for specifics in the Adobe Firefly invitation wording are referenced. The following are comments from observations at the local level on opinions about the entry of AI into creative activity and the reactions of creators. The author's position is shared on the development prospects and the importance of AI as part of modern innovative technologies with a huge influence on art and, in particular, of Adobe Firefly on graphic designers in their practice and professional training.