Análise da estratégia de operações na produção de manga para exportação

Abstract

Assimilated to strategic decisions, the aims of performance shape the concept of operation strategies defined as a sequence of decisions which throughout a certain period enables an organization to elaborate the structure, infrastructure and set of abilities to attain to the desired performance. One of the main strategic decisions deals with the target population selected by the firm or knowledge on the type of market provides the producers a list of factors that should be complied with for their qualification. Current research analyzes the strategy of a firm which deals with mangoes for export in Petrolina, in the Vale do São Francisco, Brazil, and identifies its performance aims with regard to decision-taking (top to bottom and bottom to top); describes planning and control of mango production for performance and sales; investigates the interaction of the producing firm with innovation of practices, stance and technologies; verifies the impact of the mango production chain within the operation strategy. Current analysis investigates export outlets, obstacles and opportunities that may be employed to exploit the market.