TYPES OF COMPETITIVE ADVANTAGES

Abstract

The internal sources of competitive advantage cover a wide range of areas. The important competitive advantages behind an organization are not merely determined by its external factors. The internal sources of competitive advantage of a firm have been considered as crucial factors to success. The research looks at the extensive literature in relation to competitive advantage. The formation of main theories in literature review was illustrated by the concepts of competitive advantages through proper management action when managing the structure, process, culture and people of an organization. Therefore, the aim of competitive advantage recognition is connect with resources, capabilities and core competencies of the organization. By means of exploring and understanding the theories in literature review, to underpin the research.