Representation of Beauty Standards in Films Imperfect: Career, Love & Scales

Abstract

Scales tells the standard of beauty that forces Rara to change her appearance to get a position that matches her intelligence. The results of this study were analyzed using three levels in John Fiske's theory of semiotics, the first is the level reality. At this level seeing the reality of appearance, in this film, it can be seen from the aspects of Appearance, Dress (Costume), Make Up, Environment, Expression, Behavior, Speech, and Dialogue. Both levels of representation, this level display technical codes. In this film, it is seen from the shooting category with techniques close up and long shots. As well as the lighting category low key and high key. The three levels of ideology, this level categorizes all the elements that are in signs. Imperfect film contains a patriarchal ideology with demands for feminism.