The digital maturity of the Spanish press. A case study

Abstract

Introduction: This research aims to set a reliable methodology to measure the digital maturity index (IMD) of the Spanish press. Methodology: For the analysis we are using the case method, with a focus on Abc newspaper. We rely on quantitative and qualitative data. In terms of techniques, we have combined interviews, participant observation and expert consultation. Results: The model has been successfully tested and is fully applicable to any other newspaper. ABC holds at July, 31st 2018 a Digital Maturity Index of 72.50 points out of a maximum of 100. It means an advanced state of digital maturity. Conclusions: The Spanish Press, represented in this research by Abc -a brand of Vocento Group- is nowadays in an advanced process of transformation and digital maturity, although there is still a room for improvement for the website to become the backbone for the most important routines of journalism.