The Dynamics of Concert Ticket Purchasing: The Role of Hedonic Motivation, Fan Engagement, and Fear of Missing Out

Abstract

Purpose: This study examines the impact of hedonic motivation, fan engagement, Fear of Missing Out (FOMO), and perceived price value on concert ticket purchase intentions. Design/methodology/approach: This research is a quantitative study conducted in Indonesia using an online survey method through social media. The population in this study amounted to 1.661 respondents with the criteria aged 20 years and over who had come to a music concert. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings: Hedonic motivation and fan engagement significantly increase concert ticket purchase intention, while FOMO and reference group do not affect concert ticket purchase intention. However, price value mediates the effect of FOMO on concert ticket purchases. Research limitations/implications: This research's managerial implications focus on improving and developing the fan community, especially for business people. In addition, fan community support from the government can be one way to develop in the creative industry. This study was limited to young adult participants and used an online survey. Future research may consider a mixed approach to achieve a more comprehensive understanding. Originality/value: This research provides valuable insights for marketers and event organizers looking to optimize ticketing strategies in Indonesia.