Analysis of Supply Chain Strategy, Competitiveness, and Business Performance at Passion Fruit Processing Industry in Gowa Regency

Abstract

Passion fruit products are one of the superior products processed by the agribusiness sector industry in Gowa Regency. In order for the passion fruit processing industry to continue to exist and be sustainable in the market, understanding supply chain strategy, competitiveness and business performance is very important for managers/owners. This study aims to explain and analyse the important elements of supply chain strategy, daylight and business performance. This study uses a quantitative approach, where primary data is obtained from 105 managers or owners through questionnaires on April to July in 2023. Research data was processed and analysed using confirmatory factor analysis (CFA). The research results show that the main element forming a supply chain strategy is responsiveness. Product quality is a key element in shaping a company's competitiveness, and business performance is more dominantly determined or shaped by the company's sales growth. The implications of this study provide direction for managers of the passion fruit processing industry regarding the importance of responsiveness aspects in implementing supply chain strategies, product quality in developing competitiveness, and sales growth aspects to produce superior performance.