The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City

Mesra B.; Arlina Nurbaity Lubis; Endang Sulistya Rini; Amlys Syahputra Silalahi

Journal ArticleOPEN ACCESS

The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City

B. M
Lubis A
Rini E
et al.

Journal of International Conference Proceedings (2021) 4(2)

DOI: 10.32535/jicp.v4i2.1396

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Abstract

… the direct influence of service quality rather than electronic word of mouth (EWOM) and by presenting the role of the university's reputation in mediating the quality of service at EWOM at …

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CITATION STYLE

APA

B., M., Lubis, A. N., Rini, E. S., & Silalahi, A. S. (2021). The University’s Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City. Journal of International Conference Proceedings, 4(2). https://doi.org/10.32535/jicp.v4i2.1396

The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City

Abstract

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