Research on the Current Situation and Marketing Strategies of Netflix Platform Marketing

Abstract

Streaming media, as a brand new carrier of cultural products, plays a very important role in business and culture under the rapid development of the Internet. In the wake of the pandemic, many media industries and companies have been affected. First and foremost is Netflix. With the development of the epidemic, Netflix’s market share continues to eat up the market share of film and television. This paper will first study some problems encountered by Netflix after the epidemic and what caused its market value to decline. In addition, this paper will predict and research its future strategies and analyze Netflix by connecting with the global streaming media industry. This article aims to help some small streaming media companies to solve the problems they encounter after the epidemic. And These companies can learn from Netflix’s solutions to some extent and also drive the development of the streaming media industry from the side.