Corporate Commitment to Diversity in the Local Perspective of the Polish Subsidiary of a Multinational Corporation: A Qualitative Exploratory Study

Abstract

Purpose: Diversity is emerging as one of the key pillars of corpo-rate social responsibility. The purpose of this study is to challenge the universal concept of diversity and inclusion by obtaining practical insight into local phenomena. Design/methodology/approach: The empirical findings draw from communication campaigns and in-depth interviews. Findings: It has become apparent that diversity management does not transcend organisational or national boundaries. The results suggest that diversity practitioners ought to take into consideration the historical, political, and cultural contexts. Research and practical limitations/implications: Communi-cation campaigns rather than other management practices were examined. Future research should study the complexities of local diversity management practices and take into account the oper-ational challenges faced by employees in different departments. This study sheds light on the necessity to adapt carefully best practices that stem from corporate assumptions. Originality/value: Finally, few studies have deepened the knowl-edge of diversity management in Eastern European countries, even if the topic plays an important role in the changing business environment and European integration. Paper type: exploratory case study.