Addictive Shopping Behaviour of Indian Women - A Theoretical Aspect (With Special Reference to Apparel and Jewellery Shopping)

Abstract

Women and their association with shopping are inseparable. Due to changing lifestyle, market culture, shopping habits, market awareness, women empowerment and economic freedom-women are becoming a consistent customer but sometimes this overwhelming urge leads to shopping addiction. In India shopping addiction is still a new disorder which is still unexplored. This paper will explore more about shopping addiction and different aspects of it. This paper willfind out various reasons for addictive shopping and also discover the reasons for post regrets