Study on the transmission of information in the supply chain of traceable agricultural products based on game theory

Abstract

In the supply chain of traceable agricultural products, false information may come out and thereby the quality safety of agricultural products will be greatly influenced, because of the different interest choices among different parts in the chain. Based on the game theory, this study made a detailed analysis of the information transmission between farmers and retailers in three cases of asymmetric information and put forward the corresponding countermeasures. © 2013 Asian Network for Scientific Information.