DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN: IMPROVEMENT OF DIGITAL MARKETING IN THE DEVELOPMENT OF DIGITAL MARKETING

Abstract

The rapid advancement of e-commerce has transformed global markets, and Uzbekistan is no exception. This paper examines the development of e-commerce in Uzbekistan, with a specific focus on the role of digital marketing in fostering this growth. The study explores the current state of e-commerce, identifies key challenges, and suggests strategies for improving digital marketing practices to enhance the overall e-commerce ecosystem in Uzbekistan.