Influence of Employee value Proposition on Employer Brand

Abstract

Now days, Organizations are facing employees attraction challenges to poach the best talent in their industry. Every organization is not ready to good pay bundles to their employees. To retain the efficient human resource (HR) with right abilities, acquaintance, understanding, caliber which help the organizations to achieve their objectives in effective and efficient way. Employee value Proposition (EVP) is the concept which helps the organizations to magnetize, maintain and preserve the best endowment. In this research paper, researcher tried to create a relationship between the employee value proposition and Employer branding. This research is proposed to have descriptive research design. We have created a model specifying the connection between the employer brand and the components of EVP.