The Impacts of Culture on Vietnamese Consumer Behavior Towards Foreign Products

Abstract

Purpose of the research is to point out the impacts of culture to Vietnamese consumer behavior towards foreign products. By using literature review combined with a practical research method, after performing a hands-on analysis, the article lists out the features of culture as well as confirms the importance of culture to Vietnamese consumer behavior towards foreign products. The research also clearifies the importance of culture to consumer behavior of people around the world towards foreign products. This article is just the basis for further in-depth researchs about Vietnamese’s culture. This article can be helpful for researchers who want to find out the way to magnify the impact of Vietnamese’s culture on people’s consumer behavior so as to encourage people use Vietnamese products and bring back more profits.