Estudio de los Beneficios Percibidos por los Usuarios a través de su Experiencia en las Redes Sociales Hoteleras

Abstract

This research aims to study the benefits provided by social networks of hotels to users. Innovation activities are very present in the tourism sector, the emergence of social media, which facilitate the creation, editing and exchange of content, allow companies to interact more directly and interactively with users. Thus, a quantitative analysis has been conducted through a questionnaire aimed at followers of social networks of hotels or hotel chains. In this way 4 hypotheses have been proposed based on the study of the relationships between the user experience in the social networks of the hotels and the 4 identified benefits: functional benefit, socio-psychological benefit, hedonic benefit and monetary benefit. It was possible to verify that better experience in the hotel's social network causes an increase in the benefits perceived by the user.