Butchers willingness to pay for packed lamb meat: Case of Tirana butcher shops

Abstract

This paper evaluates willingness to keep and willingness to pay (WTP) of butcher shops in Tirana city for standardized, certificated and packed lamb meat obtained from well-known regions of Albania. Survey results show that butchers have a low degree of knowledge of the issue, and as consequence they are not ready to pay a higher price to their suppliers who offer meat with these characteristics. The estimation results are mainly affected by consumer income, information and tradition.