TRANSMEDIA READING: BUILDING READING COMMUNITIES THROUGH PODCAST

Abstract

Technological innovation and the appropriation of technology by people, in deeply multimedia contexts, have been changing the ways of reading and socializing readings. Within the framework of a new communication ecology, digital technology, in particular the podcast, builds new possibilities for sharing and dialogue, reshaping the sociocultural dimension of reading. It is thus configured as a resource that problematizes the concept of reading and the ways of connecting and training readers, challenging the construction of informal communities that share their reading experiences. In this sense, the Contrakapa project is presented, a podcast about books and reading, developed as an extracurricular project, in a higher education context. By applying a questionnaire and analyzing the content of previously published podcasts, the aim is to understand how participants perceive their involvement in the project and the impact it had/could have on their construction as readers and members of a reading community, in its ways of reading and thinking about the place of reading and literature. How are participants involved in the project? What reasons guide their involvement? How do they evaluate their participation? What do they feel when they produce and listen to the podcast? What do they think about the impact of the project on their reading journey? The data obtained points to a positive involvement with the project, highlighting an emotional dimension, fundamental for the construction of personal reading itineraries and communities of readers, and, consequently, for the exploration of its training possibilities in transmedia dynamics.