An e-commerce site talked about a great deal since 2011 is Pinterest.
CITATION STYLE
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T.-P., & Turban, D. C. (2018). E-Commerce: Mechanisms, Platforms, and Tools (pp. 41–76). https://doi.org/10.1007/978-3-319-58715-8_2
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