Strategizing of digital transformation of an industrial enterprise (on the example of Federal State Unitary Company “Russian Television and Radio Broadcasting Network”)

Abstract

Technological characteristics and the scale of terrestrial broadcasting determine the status of FSUE “Russian Television and Radio Broadcasting Network” as a systemforming enterprise regarding terrestrial broadcasting of the all-Russian mandatory public TV and radio channels. In order to implement the import substitution program it is advisable to perform a digital transformation of the company, which can be successful if the strategy chosen has goals and objectives structured and synchronized in time and resources with the potential capabilities of the management object. The author uses Professor V.L. Kvint’s methodology of strategizing to formulate conceptual propositions of the strategy of digital transformation of the Russian Television and Radio Broadcasting Network. The area and subject of strategizing are the existing in the internal and external environment key processes of the enterprise whose degree of digitalization is vital for the success of the project implementation. The author formalized the basic indicators that characterize the solution of the task of creating a highly effective system of management of a television and radio broadcasting network, which provided the opportunity to specify priority directions (programs) of digital transformation. It is pointed out that the basis of the correct movement on the trajectory from Industry 3.0+ to the state of Industry 4.0 is ensured by a properly prepared strategy in which the priorities contain a system of objectives for their implementation.