Construction of New Agricultural Products E-commerce Platform and Analysis of Its Functional Requirements

Abstract

Under the background of the Internet era, the deep integration of e-commerce technology with modern agriculture and dietary consumption has revolutionized the traditional living habits of urban people. The new agricultural products e-commerce platform meets the practical functional needs of modern social agricultural products supply, e-commerce platform, and consumer users, and establishes an independent, new-based agricultural e-commerce food chain based on the consumption target and data-based sales process. The KANO model is used to analyze the impact of user requirements on user satisfaction, reflecting the nonlinear relationship between product performance and user satisfaction, analyzing the number of user choices corresponding to different demand attributes, revealing the user's expectations of their functional requirements, and establishing product objective. The relationship between performance and user perception, fostering new formats and innovative public service models and promoting the transformation of the catering operation model.