Corporate Social Responsibility (CSR), Ideologi dan Keberpihakan di Indonesia: Telaah Teori Kritis Madzhab Frankfurt

Abstract

This study aims to determine whether the CSR (Corporate Social Responsibility) is a concern corporation or have a hidden agenda that seeks only survivors of the presence in the environment of a society and also mengura traces of ideology. In addition this study will explain how the ideology operates on CSR. The analysis in this study using critical theory by using the method of ideological criticism or critique of positivism methodology by using step subversive or out of common sense and historical. The results of this study found that there were inconsistencies in the regulation of the body's own CSR. So that the existence of these regulations lead to multiple interpretations. In addition aggravated by the fact that only a CSR program is brand image. On the other hand, CSR makes people more shackled and hung CSR as an alternative to solve existing problems. CSR also embraces the ideology of investment where investors will continue melaku to companies that do CSR because of the positive image built in the community.