Da filantropia ao investimento socialmente responsável: Novas distinções

Abstract

The transformations in the organizational and financial world are creating oppositions which define the positions of the actors in the social arena, which I call "Corporate Social Practices Arena." My main argument is that these recent transformations have become more evident with the incorporation of the ideas of Corporate Sustainability by actors in the field of finance, which has occurred since the creation of the Business Sustainability Index (ISE) in the São Paulo State Stock Market in 2005. I conclude this article by presenting a map of this social space made up of the polarization between philanthropy, the old, the traditional, the local versus the environment, the new, the modern and the global; or also, on one hand finance and socially responsible investment, and on the other, social responsibility of companies and company sustainability.