Look up in the sky: Latent content analysis of the real life superhero community

Abstract

The Real Life Superhero (RLSH) subculture is a growing global community of individuals who adopt the superhero motif and are motivated by prosocial goals. Although the community has been the focus of documentaries, news articles and numerous internet forums, little academic research has been conducted on the composition of this subculture. Through the use of an online survey, socio-demographic information about this community was collected. This data was compiled and analysed via qualitative means to develop not only an overarching review of the composition of the subculture but also how members perceived themselves and other members. Membership and identity within the community was strongly tied to the activities and focus of each member, predominantly community and crime prevention orientated. The study identified a high degree of heterogeneity within the community with subdivisions focused on the perceptions of legal boundaries, focus of activities and level of authenticity.