Designing smart dashboard system towards digital leadership in franchise organizations

Abstract

Although franchise considered as a business system that has many features, that does not mean this business concept does not have weaknesses. Indeed, it's been hundreds of years the format of this business is running. Even today the franchise business is getting its place as a proven business format and successfully delivering thousands of business brands across various continents and times. If the franchisor is less selective in choosing a franchisee, they may damage the franchisor's image and business brand as a whole. The reason is if one franchisee does not comply with the operational standards provided by the franchisor then results in customer disappointment, it is not impossible that this customer will perceive all other outlets as bad. Using an innovation assimilation strategy framework, this paper describes how franchise organization used its implementation of a Smart Dashboard System to improve performance, allows franchisors to keep a handle on their franchise accounts and put it on a path towards digital leadership.