Detecting Sensitive Information from Textual Documents: An Information-Theoretic Approach David

Abstract

Several researchers on country-of-origin (coo) have expressed theirinterest in knowing how consumers� emotional reactions toward coo-cuesaffect product attitude formation. This paper shows how Fuzzy SetTheory might serve as a useful approach to that problem. Data wasgathered by means of self-administered questionnaires. Technically,orness of OWA-operators enabled us to distinguish consumers expressinghighly positive versus less positive emotions toward coo. It appearedthat this variance in emotional estate goes together with a differencein aggregating product-attribute beliefs.