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From Toyetic to Toyesis: The Cultural Value of Merchandising

  • Bainbridge J
Palgrave Macmillan UK, (2017), 23-39
DOI: 10.1057/978-1-137-47290-8_3
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Bainbridge, J. (2017). From Toyetic to Toyesis: The Cultural Value of Merchandising. In Entertainment Values (pp. 23–39). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-47290-8_3

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