Analysis Designers' Process of Insight Generation through Empathy with Users

Abstract

This study aims to investigate the good way to generate insight through empathy with users. The fifteen experiment participants drew thinking processes of understanding users and defining insight statements while generating insight statements based on a given interview transcript. The thinking processes were assessed by qualitative coding, and the insight statements were evaluated. The results identified the types of thinking that should be avoided when gaining insights. This paper proposes a framework to categorise designers' process of gaining insight.